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IDC results show large format printer and industrial print market recovery in 3rd Qtr 2020

New results from the International Data Corporation (IDC) Worldwide Quarterly Industrial Printer Tracker show that all segments of the industrial printer market began to recover from the COVID-19 crisis in the third quarter (3Q20).

“After consecutive quarters of steep declines due to the economic impact from the pandemic, we saw important signs of recovery in the third quarter,” said Tim Greene, research director, Hardcopy Solutions at IDC. “The digital printing products included in the Industrial Printer Tracker are playing a role in combatting the pandemic and in creating products that will help global economies get back on track. This includes products that enable on-demand garment production, high-speed inkjet equipment that accelerates time to market for consumer packaged goods, and the creation of social distancing markers for safer retail shopping experiences. These products will be more in demand as companies re-evaluate their supply chains to respond to market demands faster.”

Worldwide Market Segment Highlights:

Worldwide Industrial Printer Market, Unit Shipment Share, Shipment Value Share, and Sequential Growth, Q3 2020 
Product Category 3Q20 Unit Shipment Share Unit Shipment Growth, 3Q20/2Q20 3Q20 Shipment Value Share Shipment Value Growth, 3Q20/2Q20
Direct to Garment 1.9% +22% 4.0% +36%
Direct to Shape 1.1% +44% 2.7% +39%
Industrial Textile 0.3% +13% 5.9% -6%
Label & Packaging 0.3% +34% 11.5% +50%
Large Format 96.4% +53% 75.8% +39%
Total 100.0% +52% 100.0% +36%
Source: IDC Worldwide Quarterly Industrial Printer Tracker, November 2020

Regional Highlights:

IDC’s expectations for the remainder of 2020 include continued uncertainty about the strength of the market’s recovery until a vaccine is widely available and key business areas return to some level of normalcy. However, many industrial printer equipment manufacturers have recently released technology that, under normal circumstances, would excite new printer shipments.

IDC still expects higher levels of investment in 2021 and beyond as the future of key segments of the market come into focus.